142 - ‘Eliminating The Overwhelm’ With Social Media Strategist Katie Brinkley

What’s up, everyone? I’m super excited to have my new & fast friend Katie Brinkley join us on the podcast today to discuss all about the notion of ‘less is more’, specifically in our social media strategies! 

Katie is a fantastic social media strategist [with 19+ years of experience], past radio journalist, and a true natural in her field! She holds a unique power in helping her clients build strategy to captivate the appropriate followers and generate consistent inbound leads, in as little as an hour a week. In other words, she helps individuals show up on social media with their business, but where they can post less, and really place the focus on building their business. Sounds good, right? 

Our conversation begins with a dinner party/potluck analogy, and this idea of bringing value [aka your best dish/drink] when showing up, which then fuels a chat behind strategy, self-awareness and business growth. Katie goes on to discuss the hand-in-hand relationship between storytelling and social media, and the juicy stuff of how to “eliminate the overwhelm” and find clarity in your SM strategies, diving a bit into her radio journalism history. 

Katie practices what she preaches, and the strategies that she teaches her clients are the strategies that she has used to accelerate her own business. She is confident in her uniqueness, and believes that if you show up with the right intention on social media every time, then you will form those genuine and meaningful connections with your followers. 

It’s such a great episode and conversation, and I can’t wait for you all to tune in!

To find out more about Katie Brinkley and her work, you can follow her on Instagram - @iamkatiebrinkley | Be sure to also check out her Facebook page ‘Social Profit Lab 2023’ to stay up-to-date on her Social Profit Lab Summit Events (hopefully one coming this fall!)

Thank you, Katie! :)

>>> FREE Preview of my Make Speaking Magical course here: https://www.alexstreet.ca/offers/t6xryaFv
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Music by Austin Archer >>> here: https://austinarchermusic.bandcamp.com/