Ep 5 - Are You a Villain or a Hero?

Let's talk about how you talk about yourself.

The truth is, you might be presenting yourself as more of a ‘villain’ in the eyes of your audience than as the ‘hero’ they want to root for and work with. And it all comes down to whether you are talking about “I AM” or “I WANT”.

To explain that, let’s look to Disney!

There’s a LOT we can learn about storytelling from the masters of story. In this episode we’re going to dive into some of our favourite songs from Disney animation films like Moana, The Lion King, and Beauty & the Beast. We’re not doing this just to study what they do, but naturally we want to make sure this helps US show up for our business more effectively.

When you talk about what you want you are sharing one clear story, and inviting the audience to be a part of the journey.

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