Ep 3 - Why Your Story Isn’t Landing

First off, what do you even mean by ‘landing’? What do you want your story to DO for your audience?

Do you expect an emotional connection? (Is it ‘landing’ if you make people lean in and maybe even shed a tear or two?)

Do you expect people to sign up to work with you right away? (Is it ‘landing’ if there is an immediate return on storytelling; ROS?)

When you know what you’re aiming for, then you can adjust your storytelling to focus on that outcome. But here’s the magic of it all, whatever you want to happen after you share your one clear story, it always comes down to the clarity of the transformation you share.

Want your story to land? Get clear on the transformation.