What you’ll receive:
1. Clear Mission (Sessions 1 & 2)
- We’ll dive deep into your purpose and brand story, using proven storytelling techniques to discover the heart of your brand.
- We’ll refine that story into a 40-second Transformation Story—a concise, powerful pitch you can use to communicate your mission and vision.
Deliverable: A clear, engaging Transformation Story (your brand’s elevator pitch).
2. Clear Message (Sessions 3 & 4)
- We’ll work together to create a Platform Statement, the core message that will define your brand’s communication across all platforms - 'what do you want to be known for?'
- We’ll refine your Platform Statement into a 5-minute core message you can use for keynotes, website copy, and other content.
Deliverable: A 5-minute version of your core message, plus a collection of messaging content ideas for your website, social media, and speaking engagements.
3. Clear Method (Sessions 5 & 6)
- We’ll build a signature process that outlines how your brand delivers its promise—whether it’s a product, program, or service offering.
- We’ll finalize this process, ensuring it’s adaptable for multiple formats (e.g., online courses, speaking engagements, content creation).
Deliverable: A structured, repeatable framework for your brand’s core offer, adaptable for various formats (programs, courses, workshops, etc.).
Ongoing Support:
- Two 45-minute coaching sessions per month, scheduled in advance.
- Direct support between sessions via email and Instagram DMs for feedback, questions, and guidance as you implement your messaging.
- Customized content development: Whether it’s refining your keynote speech, creating social media content, drafting website copy, or building a book outline, we’ll ensure everything aligns with your brand message.
By the end of this program, you will have:
1. A clear and concise Transformation Statement to use for pitches and introductions.
2. A 5-minute core message and a reservoir of content for your website, social media, and presentations.
3. A signature process that outlines your brand’s unique method and can be adapted for various formats (e.g., courses, workshops, programs).
Ready to build a brand story that stands out?
StoryArc for Brands will provide you with the clarity, content, and confidence you need to communicate your brand’s story in a way that resonates with your audience and positions you as a leader in your space.